TestMart Wins 2004 Frost & Sullivan Award For Customer Service Innovation With SellDirect™

Leading test & measurement company called "pioneer" for innovative used equipment marketplace and industry's first comprehensive equipment "blue book"

SAN BRUNO, CA, - November 9, 2004

Frost & Sullivan has awarded TestMart the 2004 Customer Service Innovation Award in the North American Used Test Equipment Market for the new TestMart SellDirect™ marketplace. TestMart, Inc., the leading marketplace operator and service provider for the new and used test & measurement industry, operates the TestMart SellDirect™ online marketplace and the TestMart Price Guide™. Frost & Sullivan is a global research firm, whose industry experts present awards to companies demonstrating "excellence in customer service innovation within their industry."

The Award notes TestMart SellDirect™ offers sellers free listings, direct access to buyers, full privacy and fast payment. Buyers are protected by a guaranteed right-of-return and independent escrow account. The TestMart Price Guide™, the industry's first comprehensive equipment "blue book," helps both groups by clarifying historically unreliable pricing methods and diminishing the power of middlemen.

"TestMart, which pioneered this concept, has created a paradigm shift in the used equipment marketplace by removing anomalies in the pricing of used test equipment sales with their "blue book" and offering direct access between sellers and buyers," said Frost & Sullivan Industry Analyst, Muthu Kumar.

"It's terrific to be acknowledged for our work to create a marketplace where for the first time in the industry's history, buyers and sellers can easily find one another and avoid costly mark-ups and listing charges," said Peter Ostrow, TestMart President and CEO.

Several TestMart SellDirect™ strategic accomplishments were highlighted:

  • Creation of one of the largest databases with normalized product information using a proprietary algorithm and integration with an e-commerce portal for used equipment.
  • Aggregation of the largest supply of used equipment from sources that include real prices and real quantities and sources that accurately reported the true end condition of the equipment and offer a dependable product.
  • Removing or lowering the power of the intermediary in the used test equipment marketplace.

About SellDirect

TestMart SellDirect™ is where sellers get free unlimited listings, direct access to thousands of test equipment buyers, price guidance on thousands of used models, secure transactions, price negotiation and full privacy in an easy-to-use online format. It incorporates the TestMart Price Guide™, a free online test equipment "blue book." The guide is the first comprehensive and consolidated pricing manual for thousands of models, based on condition including list price, used and certified pre-owned test equipment. For more information, visit www.sell.testmart.com

About TestMart

TestMart is the leading sales, marketing and online strategy partner for the test & measurement community. Manufacturers and sellers use TestMart to increase their military, government and commercial sales. Buyers rely on TestMart as an honest and efficient marketplace for purchasing test and measurement equipment. Headquartered in San Bruno, California, TestMart is a privately funded company. For more information, visit www.testmart.com.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company founded in 1961, partners with clients to create value through innovative growth strategies. The foundation of this partnership approach is our Growth Partnership Services platform, whereby we provide industry research, marketing strategies, consulting and training to our clients to help grow their business. A key benefit that Frost & Sullivan brings to its clients is a global perspective on a broad range of industries, markets, technologies, econometrics, and demographics. With a client list that includes Global 1000 companies, emerging companies, as well as the investment community, Frost & Sullivan has evolved into one of the premier growth consulting companies in the world. For more information, visit www.frost.com

EDITORIAL CONTACT:
James Ferraro
TestMart
(650) 794-3739